by Carole Brown
“Whether you think you can or you think you can’t, you’re right.” –Henry Ford
Henry Ford said it right. Attitude is a large part of a writer’s problem or ability to do the marketing. In today’s world, it’s vital. Besides knowing what a writer should write, a writer must discover for whom they’re writing: widespread or a set group of people or even for themselves. That decides how they should market which leads to where they should market. And sometimes when.
What, Who, How, Where, and When (More on these another time). Keep them all in mind and your writing journey will be that much easier.
Here’s this month’s marketing tips for your perusal:
- Join some Facebook groups that specifically pertain to what you’re writing. Historical: you’ll find many. Thriller? Poetry? Again, do your research, and, I think you’ll not find a lack of like-minded poets. Just be diligent. Remember, if you write inspirational, use discretion. Some of the groups may not be christian, so decide if you can use them without bothering your conscience. I’ve gotten a few reactions/readers from posting on these sites.
- Ask David. A Twitter-user-marketing site. This is a very valuable asset to my own marketing. It seems to keep my stand alone, The Redemption of Caralynne Hayman, higher in the Amazon ranks at times, so check it out. It’s reasonable, cost-wise.
- Facebook Parties. I know some of them may get annoying or even boring. But if you do decide to use them, then join in with enthusiasm and creatively. Don’t just post information about your book and links, but have fun and brief contests and short information tidbits that catch interest. People love to read interesting facts about you and your work. Just have fun and friendly, and you may gain a new reader or two!
- Offer freebies when other writers ask. Yes, sometimes these will gain you readers when you offer your book as a gift. This can be an author’s private launch of a new book where he/she gives gifts of others books. Or a writing conference that requests books for welcoming bags or even bigger conferences where you can create baskets for auctions. DO take advantage of some of these by creating a beautiful and appealing basket that readers are begging and hoping to receive!
Remember, if some of these seem a lot of work for little gain: nothing is to be despised. We can’t all be NYTimes best sellers, but we can all take control of our writing marketing. Gaining one or two readers (plus more!) here and there is not to be overlooked. Most everything is valuable in its own time and way. Smile.
Blessed Marketing to you!