by Carole Brown
All authors must take charge of their marketing whether you’re traditionally published or Indie published, so the best way to do that is be on constant alert for new ways and your own tried-and-proven methods of gaining both sales and readers. Two things to remember:
- Don’t be lackadaisical in pursuing this. I know, I know, circumstances (which includes life, illness, family, problems, travel and a variety of other things HAPPEN) prevent diligence in this many times. But when it does, pick it back up as soon as you’re able.
- Don’t be afraid to try new avenues of marketing. Be careful of false schemes (do your work: check things out!) but do attempt to fine new ways to advertise. Even when you only gain more author awareness, that is profitable. Fine what you’re comfortable with, that is affordable for you, and that works for you and your books.
Now, here are a few marketing ideas for you this week (some will be pay-for spots and others freebies, so it’s up to you to check everything out and see what fits for YOU:
- Lena Nelson’s blog site. She has spots both on the left and right that you can pay a certain amount to have your book cover showing. Since she also has plenty of readers viewing her blog each month, it’s a positive way to expose your book to possible new eyes. On top of that, if you can get an interview spot, that’s an extra for you. http://lenanelsondooley.blogspot.com/
- BookBub. Yes, I know they are expensive. BUT even with that, if you sign up with them for their newsletter, you can regularly receive tips on marketing, etc. It’s a fantastic way to learn from some authors, and their own research teams, of ways to promote your books. Just today they sent me an email with the opportunity to download a flipbook with 119 ways to market! Pretty good deal, I say!
- Going on right now: Goodreads “Hide a Book!” promotion. It’s a fun day on September 18, and you can go here to read the directions and order two free stickers. Do check it out here: https://www.goodreads.com/blog/show/1012-goodreads-believes-in-book-fairies-and-you-can-too
More ideas later!