Ideas for Marketing

by Carole Brown

All authors must take charge of their marketing whether you’re traditionally published or Indie published, so the best way to do that is be on constant alert for new ways and your own tried-and-proven methods of gaining both sales and readers. Two things to remember:

  • Don’t be lackadaisical in pursuing this. I know, I know, circumstances (which includes life, illness, family, problems, travel and a variety of other things HAPPEN) prevent diligence in this many times. But when it does, pick it back up as soon as you’re able. 
  • Don’t be afraid to try new avenues of marketing. Be careful of false schemes (do your work: check things out!) but do attempt to fine new ways to advertise. Even when you only gain more author awareness, that is profitable. Fine what you’re comfortable with, that is affordable for you, and that works for you and your books.

Now, here are a few marketing ideas for you this week (some will be pay-for spots and others freebies, so it’s up to you to check everything out and see what fits for YOU:

  • Lena Nelson’s blog site.  She has spots both on the left and right that you can pay a certain amount to have your book cover showing. Since she also has plenty of readers viewing her blog each month, it’s a positive way to expose your book to possible new eyes. On top of that, if you can get an interview spot, that’s an extra for you. http://lenanelsondooley.blogspot.com/
  • BookBub. Yes, I know they are expensive. BUT even with that, if you sign up with them for their newsletter, you can regularly receive tips on marketing, etc. It’s a fantastic way to learn from some authors, and their own research teams, of ways to promote your books. Just today they sent me an email with the opportunity to download a flipbook with 119 ways to market! Pretty good deal, I say! 
  • Going on right now: Goodreads “Hide a Book!” promotion.  It’s a fun day on September 18, and you can go here to read the directions and order two free stickers. Do check it out here: https://www.goodreads.com/blog/show/1012-goodreads-believes-in-book-fairies-and-you-can-too

More ideas later! 

 

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Writing the Book Blurb

by Carole Brown

book, old writing free

 

A book blurb is one of the most important items of a marketing plan. Without it, you will find it harder to “sell” your book to agents, editors and readers. Here are a few thoughts of how to create an excellent one:

 

 

Introduce your main character(s). Use the names they’ll go by in your book. Keep it simple. Unless it’s absolutely necessary, you don’t need to go into detail about their personality.

character free

Reveal the genre. Again keep it brief. Set the tone or mood of the book. Mystery? Romance? Sci-fi? Thriller?

WMITH Bk Cover small-Modified earrings

Reveal the main conflict. Most books have subplots but they won’t need (usually) to be mentioned here. In one sentence show the problem. Will the detective be able to find the thief? Can the hero save the heroine’s life (or vise versa 🙂 ) etc. Many times this will begin with one of these words:  Until. But. However.

problem-free

Hook the reader’s curiosity.  Is all lost when another man shows up and does what the hero should have done? Is the detective a failure because his main suspect turns out to be innocent?

curious free

Give the reader a hopeful possible. This “longshot” will give your reader hope that all is not lost and keep them reading.

happinessfree

Book blurbs should not be too long nor too short. Fifty words at most; Twenty-five to thirty words is a perfect sized blurb. Keep to these main facts, edit and you should have a winner. 

Happy Writing!

 

$50 Amazon card or 30 books?

by Carole Brown

I am excited to be participating in a multi-author giveaway just for you! 

What’s more fun to celebrate summer than a $50 Amazon gift card or 30+ books?!

Don’t miss you chance to win!

 

Link to giveaway:

Want Some Reviews?

by Carole Brownbook reviews free

Do you long for more reviews? Here are a few steps that may help you land a few more professional reviews. Remember that this is a professional business and when approaching reviewers and book review sites, act professional.

 

  • Try for a personal note by greeting the reviewer by name. If you’re looking on a site or blog for requirements, etc., then search until you find that name. Address them as “Dear Mr/Mrs/Ms Brown.” rather than the generic one of “Dear Madam” or “Dear Sir.” Not only does this show some diligence on your part in knowing the reviewer’s name, but is a sign of respect.
  • Don’t overdo the familiarity. Keep it simple in the first sentence by stating your name and the title of your book. When you end your letter, sign it simply as 
    “Sincerely.”
  • In your letter, include a word count for an e-copy of your book. If you’re sending a print book, a page count is fine. This will clue in the reviewer on
  • book notes lists etc the time frame.
  • Also, you’ll need to mention the genre of your book. Be specific. If it’s a “who-done-it” then make sure you state that its a mystery. Thriller? Then the reviewer will be expecting a fast-paced read. By not following through correctly with this, can give the reviewer cause to mention it negatively in your review. Be diligent!
  • If you have a time frame when the book will be published or promoted, then by all means include this. If, as many authors have, no time frame demand, then ignore it. This will help the reviewer decide if he has the time to read and review it.
  • Include a short synopsis and book blurb. Make it interesting and one that captures the reviewer’s attention. You’ll want him/her panting to read your book! email-us free
  • If you’re emailing your request, on the subject line, keep it simple and short. Book review request should do the job. 

Be polite and respectful, keep it simple, and provide the details the reviewer needs to decide if he has the time and if she’s interested. 

Themed Christian Fiction Lovers Facebook Parties

by Tamera Lynn Kraft

If you are a published Christian author, I have a marketing opportunity for you.

FaceBook Book Lovers Themed Parties

Themed Facebook Parties for readers take place every other month. She invites other authors to join her in these themed parties. There is a limit of 8 authors per party on a first come, first serve basis. If too many authors sign up for any one party, we may have an additional party with the same theme on another day.

Upcoming Parties:

August 25: Crafts Christian Fiction Lovers Party: Includes novels with a craft such as sewing, quilting, knitting, baking, etc. as an element

October 6: Progressive Era Christian Fiction Lovers Party: Includes fiction set between 1900 and 1929

December 1: Christmas Christian Fiction Lovers Party. Includes only Christmas fiction

Sign up at this link if you are interested in being included in one of these parties, and I will send you more information. Please read the requirements below before submitting.

Advantages:

Authors network to gain exposure for their published novels.

Authors will be able to promote their books during the FB party and on the Themed Christian Book Lovers Parties FB Group.

Authors will gain a larger audience by networking with other authors with similar books.

All the pre-planning work for the party is done for you.

Requirements:

Each author must meet the requirement of having a published book with a Christian world theme that meets the guidelines of the theme.

Each author must have an active FaceBook account.

Each author must participate in the party to promote his or her book for his or her half hour time slot.

Each author must be willing to give away one book (ebook or print)

Each author must contribute $15 for the $50 grand prize and cost of promotion.

FB Prizes:

During these Facebook parties, a drawing will be held.

Giveaways include a grand prize of a $50 Amazon Card or a runner up prize of every participating author’s book.

Authors will also have opportunities to give away other prizes during their time slot.

Is it Real or Not?

by Carole Brownbook world free

Writers are creators. They create people, settings and events. To do this, they need real or realistic thoughts that turn real-life into imaginary stories on paper. And to produce the work they do, they need three things: 

  1. Imagination
  2. Love of work
  3. Dedication

Why? Because without all three, most people could not continue through the pressure and discouragement you encounter in this line of work. Today, let’s focus on the first one: Imagination.

Without imagination stories would be unrealistic, flat and boring. Imagination keeps the writer soaring and excited over their work, during their production and marketing. Imagination helps to produce the results you, as a writer, craves. Using your imagination successfully is what keeps the reader reading and coming back for more of your work.

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How would you like to stroll along this lane? What emotions would fill you? What sensations would stroke you?

  • Writers create settings. That includes communities, whether a forest or a city. To do so and do so correctly, one must give the reader that pull into the setting. As one reader said of the Appleton, West Virginia Romantic Mystery series: “I want to move there.” That’s making the setting real. The reader must experience the coolness of the shady forest and cool wind on their cheeks and shoulders, sense with their feet the squishy, moist softness of pine needles on the path, sway with the headiness of standing on the edge of a cliff and staring into the abyss below. These settings can be real places you’ve visited or imaginary ones you’ve dreamed up, but whichever they must seem real to the reader.

 

Civil war canon free

The Civil War was a very real event. How would you draw your readers into this? What would the sound of a cannon be like? What emotions would your characters feel? Fear? Excitement? Awe? 

  • Writers create events. Again, whether you’re writing about specific happenings in our world and inserting special scenes that help create the story you’re penning, the reader must believe, as they’re reading, that this certainly did happen–or at least it did while they’re reading your book. 

 

old woman free

What is she experiencing right now? What emotions are running through her? Is she remembering her past? Worrying over her future? Afraid? Hungry?

  • Writers create characters. They become people watchers. A certain move, speech impediment or action from a real life person aids them in creating their story world character and help that character emit responses that bring them alive.  If your characters are “real-like”, readers will shiver with fright, laugh with happiness and cry over the characters’ disappointments.

Is it okay to use real “stuff” in your books. Depending on what it is, usually, yes. Normally, it’s okay to mention historical figures, historical events and settings from yesteryears and today. In my WWII Spies series, I bring in a mention of the current president during that era. In some of my books, I’ll mention nearby towns and cities, but create my own community. In one book, I was asked where the town was located. Real? Seemed so to that reader.

Does it matter whether your book is filled with real settings and events? Do you need a book filled with people who really did/do live? No, not exactly.

  • But bringing in real historical people lends an air of truth to your book. Studying people aids you in inventing your characters.
  • Showing that your story plot happened during a specific event grabs a reader’s attention of what could have been. 
  • Setting your book in a particular city or place is great if you stay true to locations and particular things in that city. Equally good is creating chef Ok freean imaginary community where it’s so lifelike that, as I mentioned above, readers want to move there.

Is it real? Or imaginary? Only the writer knows for sure. That’s the way we want it, isn’t it?

Tell me, how do you create your settings, events and characters? How much truth is in your work/books?

Successful writing!

Do Book Promotions Really Work? Part II

by Carole Brownbook

Yes!

There are two ways to look at promoting books.

  • Discoverability
  • Sales

Both are valuable. Both are necessary to progress as a writer. Only you, as a writer, can determine which you’ll need/want at different times in your promotional periods.

Best ideas to gaining readers and buyers:

  • Capture readers’ attention with your blog posts. Quirky, Eye-catching titles, opening sentences/paragraphs, follow-through information guarantees interest. Some of my posts has experienced the attention, and I do believe the titles have much to do with it. If I follow through with the rest it cinches the interest.
  • Spark interest w/attention-grabbing memes and videos. Nowadays, the attention span of readers wanders if they hit boring information. BUT they love these visual instruments that are well developed and interesting. That draws the eyes. 
  • Well targeted and planned ads that inform and engage with as wide an audience as possible. Always study what marketers are saying. Study others ads. Are they doing well? Sometimes it’s necessary to experiment. Don’t get discouraged if your first one fails to deliver outstanding sales. There’s a learning curve so keep at it until you’ve hit on the right way, the right place, and the best way to ad for YOU.

I want to say here: some will say they have no money for advertising. That’s okay. I’ve been there. But I’ve also learned that if I can’t catch the fish (so to speak) in one way, then I’m determined to do what I CAN do. Remember YOU and your book needs to be discoverable.

  1. Join writing groups. No I don’t participate all the time, and sometimes no time. But they can be valuable to keep your name and your books in front of readers’ eyes. Don’t scorn at the thought. Being discoverable is very important to your books sale-ability.
  2. Participate in Facebook author parties. I’ve been on at least two so far this year and planning one more this month with six other author friends to promote my WWII Spies series book one: With Music in Their Hearts. Remember, you don’t always have to giveaway tons of books. Other items that pertain to your book are fabulous gifts that readers love. For With Music in Their Hearts’ first promotion, I used an older “diamond” studded pin, puzzles, sweetheart chests, etc. as gifts. I had a lot of people attend and lots of interest going around! Also, plan ahead what you’re going to say. I like to have a prepared document w/many items ready to copy and paste. Toward the end share your social and book information too.
  3. website freeOn your blog, Facebook, Twitter, Pinterest, etc., share tidbits of your book, your progress in writing it, why you wrote it, a recipe or pattern or something else that will catch attention. Offer small rewards off and on. Don’t throw “buy my book” comments outward too often. Let them get a feel of your book, show them what they’re missing, and they won’t be able to resist! 

More on how to make your books discoverable on the next point. 

  • Invest the time in making your books discoverable on book retailer sites. Play around with keywords, descriptions and price for your books on Amazon and other retail sites. What words are used with other books in your genre? What makes them stand out? Make sure you have a beautiful (and I don’t mean just romantically) and interesting cover. That’s the first thing readers will see. Some check the back covers to read the book blurb. Write the best you can, get help, critics to look over yours before it goes to print. The first chapter needs to draw in your reader, so hone that baby till it’s as perfect as you can make it. Add videos. Encourage people to follow you so they will be notified when you have a new book out. 
  • Invest money in online promotion. (Again, even inexpensive ones give you some exposure).  
  1. Keep track of what works for you and what doesn’t, and remember, that sometimes you might have to try a certain promotion or ad more than once to see results or realize it’s not working at this time. 
  2. Hopefully, before your book’s published, you will be a member of your chosennewsletter free social media sites. Start your newsletter, decide how often you’ll put it out, and even though your book may not be out yet, give subscribers a glimpse of your writing life, how the writing is going, tidbits of your book, and when the cover is ready, a preview of it. Ask for opinions, offer rewards for being a subscriber, and encourage them to stay with you by keeping them up-to-date on your progress.
  3. Find what avenues of advertising that you can afford and use as many as you can. I suggest once a month do something special for your book, or if you have many, alternate between books. It’s ALWAYS profitable! In different ways, but still profitable. 
  4. Study and keep track of what others use as promotional means. Sometimes, many of them will offer promotions at a discount. Even if you can’t use it now, and it’s allowed, sign up and plan on the date when you can use it. Good author stewardship.

Okay, Now I’m going to share a few places I’ve used and maybe a very few I haven’t tried yet, but plan to in the future. Remember, it’s not always easy to get accepted into their promotional services, so follow their rules and be as pliable as you can. Here goes:

  1. Bookbub. Yes, it’s VERY expensive. Most writers I’ve heard, say they get their investment back and profit from it, lots of downloads, and good results. But do your homework. Realize the costs. Calculate all you need to do to try to get accepted by Bookbub.
  2. Ryan Zee. I definitely plan to use this soon.
  3. ENT. That’s E-Reader News Today. They are great and considerably cheaper. But, again, you don’t always get accepted. 
  4. Ask David is a Twitter service that’s fairly cheap, but seems to produce good results. Check it out.
  5. I’ve heard good things about Book Funnel, but haven’t tried them or even checked them out yet.
  6. Amazon ads and promotion. Supposedly a good thing. Again, I haven’t used them yet, but plan to in the near future as soon as I have time.
  7. Keiki Hendrix (Vessel Project), Paige Boggs (google) and Celebrate Lit (Check out Facebook) are good avenues to use for advertising and promotions. 
  8. Free Kindle Books and Tips (Michael Gallagher) is a good one to try. He has some requirements so check them out.
  9. Books Butterfly, Books Daily (but keep your eye on it to make sure it’s what you want and that you realize additional costs for extra items), Robin Reads. There are tons more, some that give more results. 
  10. Don’t ignore your fellow writers. They can be valuable sources of spreading the word about your book(s). Interviews, blog posts, and simple promotional times help. Endorsements from those YOU’ve helped give an extra touch of sale-ability to them too.

I’vbook notes lists etce done a lot of promoting and studying on the different methods of promoting and haven’t touched some avenues yet. I’ve mentioned only a small portion of possibilities. I’ve tried to keep lists of every method I’ve heard of. It’s a good way to pick and choose what you want to try. You’ll soon find what works best for you and your books.

Do Book Promotions work? Yes,

Why? Because once you have these ideas set up, you can count on them to work 24/7 for you, without you doing much else.

Happy Promoting!