by Carole Brown
It depends. What I mean is, it’s how you go about it. Today I want to post I few ways that promotions will NOT work.
- You share a post on Facebook about your ailing dog who needs surgery. You ask everyone to buy your books this weekend so that you might use the money for your pet’s upcoming surgery expenses. More than likely, you will sell few or no books. Although your friends and acquaintances may sympathize with your poor pet and your feelings, it won’t be enough. Or…
- Pasting one or more Facebook messages on others’ (especially those you scarcely, or not at all, know) personal pages about your book. No! That page is for friends and others to fellowship and share, not to try to sell your book. It’s a sure way to “turn off” any sales, and very likely will get you blocked–or worse.
- Unwilling to pay for any or all help, ignoring or downplaying other, more experienced authors advice or suggestions, especially with the attitude that you have no time for all that malarkey or that you know what is best for your book, etc, etc. Sometimes it IS necessary to spend money to get the best promotion, to study from others who’ve been at the business longer about the right approaches, the right tools to use, so be prepared and humble enough to do it. Don’t believe or go into book marketing expecting it all to be free or simple or that you have all the answers. No one person has!
- This one particularly irks me: following someone, then receiving an immediate reply of “buy my book.” No, thank you. I don’t know you, don’t know your genre, don’t know how you write, if you can write, etc. This is a sure-fire way to get me to ignore you right now, and possibly in the future, depending how often I get such messages from you, delete you from that social network friendship status.
- Don’t try to sell your book by begging and asking for sympathy “buys.”
- Don’t forget your manners on social media
- Stay humble and consider advice
- Don’t be pushy with new friends.
Have you seen particular habits that irk you with certain authors? What is your least favorite?
Next month I’ll touch on a few absolute best ways to gain readers and sales for your book.