by Carole Brown
Being an author in today’s world means you have to do a certain amount of promotion, and it’s up to each one to learn and decide what’s the best, most economical and easiest way to do so.
Here are a few thoughts on what I enjoy and find are the best ways to promote:
Take advantage of opportunities to get known. Speak. Fellowship. Write articles for others–newsletters, magazines, etc. Participate in book sellings. Visit libraries, book clubs, specific groups that are similar to the topics in your book(s).
I had the opportunity to speak at a small conference recently, and although it’s not my favorite activity, I was thrilled at the opportunity. It was:
- A chance to gain more experience in speaking
- An opportunity for more exposure for my books
- fellowship with some of my friends who would be there
- And I’d get to meet some new ones!
So it was a delightful time and well spent.
Facebook, Twitter, and Other Social Media. I’m not advocating with this one that you’ll
get a lot of sales. Very possibly you won’t. But one of the comments I received from another author, when my debut novel came out was: “I see you everywhere.” In other words, I promoted to a lot of groups (and still do at different periods of time), visited a lot of sites and promoted, promoted, promoted.
Again, recently, I participated in a Facebook Author promotion, and I chose to promote Knight in Shining Apron, my latest book out, the second one in the Appleton, WV Romantic Mystery series.
I always enjoy these, although they are hectic. Still the time passes quickly, and an author gets quite a bit of exposure and interest in his/her books for a fairly small amount of labor.If you offer giveaways in the form of your book, then you’ll hopefully get some reviews and an even greater hope: so much interest, the reader will check out your other books! And once more, you’ll be getting your name into the minds of many readers–possibly for your books!
I value this one so much, I have TWO planned for my newest novel that is releasing: Undiscovered Treasures, the third book in my Appleton, WV Romantic Mystery series.
Use places like BookBub, ENT and Kindle Books and Tips. Yes, some are super expensive (although almost everyone I’ve heard says that you get your money back and then some when you can get an ad with BookBub), and only you can evaluate whether you have the budget and enough interest to use these methods.
Finally, do check out some professional web opportunities such as those who offer promotional parties, with reviewers, opportunities for you to guest blog, and extra exposure for you and your book.
Now I’m not saying these are cheap, but look for bargains they may offer. Study their list of choices they offer for different services and choose one that fits your needs/budget. Then check their reputation. This is important. I’ve tried different ones, and some do not do all they promise. Some are popular and give you exactly, or more, what they say they will. Just be sure to check each one out. Ask for information from friends and other authors.
Most of all, don’t give up. If one thing doesn’t work for you, shelve it and move on to
something else. Sometimes we have to experiment to find what works for us and what we enjoy using for our books. Be comfortable, be satisfied and be relaxed with your promotional work. You’ll be a much happier author!